You’ve landed here because you’re a public or private sector organisation operating in Devon or Somerset and you’re intrigued about the new data hub coming to the region.

So, what’s it all about?

The Visitor Economy Hub is an online tool to help businesses and organisations in the tourism sector understand: 

  • Who visits Devon and Somerset

  • How many visitors travel here

  • What they think about the area

  • Why people aren’t visiting and what their perceptions are

  • What the economic impact of tourism is

  • What the future holds

  • The impact of digital marketing

  • What impacts business performance, for better and worse

The South West Visitor Economy Hub is the product of extensive consultation with tourism businesses and organisations in your region, designed by data analysts and software developers with experience providing similar systems in the UK and abroad.

Led by a steering group of visitor economy experts representing the following organisations:

  • Destination Plymouth

  • ERBID

  • TDA

  • Visit South Devon

  • Visit Exeter

  • Visit Somerset

  • Visit Devon

  • PASC

  • Visit Exmoor

  • HotSWLEP

How does it work?

The Visitor Economy Hub is an online database that securely stores a vast range of data from many different sources and turns it into meaningful analytics that help tell a story and help guide strategy. The strength of the system is that unlike one-off surveys or data collection exercises, the Hub is continuously collecting data, every day, so that sector and visitor trends can be constantly tracked, and the changes understood.

But how does that help me?

The analytics provided by the Hub can be used by visitor economy organisations like yours to make better decisions about marketing, planning, policy making and investing for the future.

Once registered on the system, you can also set up communications to get messages out to your partners in the region; whether it’s news of an upcoming event or a request for their feedback, or anything else!

Is there anything I need to do?

Spread the word! The analytics in the system can only be improved and strengthened with more business engagement, so become a Visitor Economy Hub ambassador and get your partners signing up! You’ll receive training and guidance on how to access and interpret the analytics, and we’ll be hosting free onboarding events in association with DMOs and organisations too, so please get in touch if you think your team isn’t yet on our list!

Is it just another system to manage?

The day to day running of the platform will be managed by the team at Acorn T-Stats so all you have to do is enjoy the insight the system will bring you. Reports will be available to download and share with your colleagues and stakeholders, that summarise the key analytics on your destination.

The Visitor Economy Hub will also streamline your communications with your business partners saving you time using multiple platforms to get your alerts out.

This sounds amazing, how do I get involved?

Sign up here to be kept up to date on the system as it rolls out. You can also follow progress on Instagram, Facebook and LinkedIn.