Data For Businesses

Understand how you’re performing compared to your peers and plan for the future.

Data For Organisations

Shape future initiatives and see how the sector is performing locally.

Data For Residents

Want to know more about the visitor economy around you and how it affects you?

The South West Visitor Economy Hub provides businesses and organisations with the data they need to grow, like never before

The Hub is an exciting new online information system tracking the performance of the tourism sector in Devon and Somerset. Businesses can compare performances with their peers and plan their activity around reliable, real-time information.

Visitor demographics: Who is visiting Devon and Somerset?

Footfall Trends: What is the impact of events, campaigns and weather?

Visitor feedback: What do visitors think about the area?

Booking Behaviour: When and how are visitors booking? Where are they staying?

Economic impact: What is the economic impact of tourism?

Future trends: What does the future hold for the tourism sector?

Digital marketing: Where and when to target online campaigns?

Business performance: How is your business performing compared to peers?

Unlocking insights that help grow your business, our region, and our tourism experience

All organisations can access reliably-sourced, real-time intelligence – from visitor arrivals, profile and perceptions, to expenditure, economic impact, and forward-looking data.

It’s already becoming a ‘must-have’ for all tourism businesses and organisations in Devon and Somerset, as well as investors and other current and future stakeholders.

Compare performance

Benchmark your performance against other businesses and plan for growth.

Plan for the future

Use real-time information on data such as weather and events for business planning

Understand consumers

Access in-depth data on everything from footfall to debit card spending

Businesses in the tourism sector can get started for free today

Access to the Hub is free tool for all businesses that operate in the tourism and hospitality sector – hotels, guesthouses, restaurants and more – and contribute data each month. It’s quick and easy to sign-up and we’ll get you going in no time. Paid options are also available.

Businesses are already benefiting from the insights the Hub offers them

Watch Andy Banner-Price, owner of The 25 Boutique B&B in Torquay, describe how his business is already taking advantage of the Hub’s insights.

Want to reach businesses in the tourism sector? Partner with us

We’re offering brands who want to connect with businesses and organisations in the leisure, tourism and hospitality sector the unique opportunity to sponsor this exciting digital development that will be an indispensable asset to all businesses in the region.

Our Partners

Case Studies

See how businesses are using the South West Visitor Economy Hub to make smarter decisions, optimise marketing spend, and enhance visitor experiences. From accommodation providers and attractions to destination managers, these testimonials show the real impact and value of data-driven insights.