You’ve landed here because you’re a business operating in Devon or Somerset and you’re excited about the new data hub coming to the region.

So, what’s it all about?

The Visitor Economy Hub is an online tool to help businesses and organisations in the tourism sector understand: 

  • Who visits Devon and Somerset

  • How many visitors travel here

  • What they think about the area

  • Why people aren’t visiting and what their perceptions are

  • What the economic impact of tourism is

  • What the future holds

  • The impact of digital marketing

  • How your business is performing against your peers

  • What impacts business performance, for better and worse

The South West Visitor Economy Hub is the product of extensive consultation with tourism businesses and organisations in your region, as well as Devon & Plymouth Chamber, Somerset Chamber of Commerce, Devon’s Top Attractions and PASC.

Created specifically for tourism businesses and organisations, it is the first product of its kind bringing much needed real time data and insight to all.

How does it work?

The South West Visitor Economy Hub is an online software tool that securely stores a vast range of data from many different sources and turns it into pictures and graphics that help tell a story. The strength of the system is that unlike one-off surveys or data collection exercises, the Hub is continuously collecting data, every day, so that sector and visitor trends can be constantly tracked, and the changes understood.

But how does that help me?

In lots of ways! Firstly, you will be able to log in from your desktop or smart device and see how the sector is changing, locally to you and further afield, in real time. Secondly, while you’re busy doing what you do best, running your business, the organisations that support you and the tourism economy can be using the data hub to make better decisions about marketing, planning, policy making and investing for the future.

Is there anything I need to do?

For the data in the system to be truly robust and give a complete picture, everyone needs to play their part. This means providing basic information about your business and updating that on a regular basis. No-one else will be able to see the data you put in except you but when combined with all the other intelligence in the system, each user will understand so much more, including being able to compare your performance with peers in your sector.

I don’t have time for more paperwork and form filling.

Updating the Hub is quick and easy and can be done through an app on a smart phone or tablet, or via a browser on your desktop computer. What’s even better is it will streamline many other aspects of your communication with your local tourism organisations, and actually save you time! With the intelligence the Hub brings your business you’ll soon be saving money too!

This sounds expensive…

If you’re a visitor economy business in Devon or Somerset, it’s completely free!

Now you’re talking! How do I get involved?

Sign up here to be kept up to date on the system as it rolls out. You can also follow progress on Instagram, Facebook and LinkedIn.